Marketing technology as a service : proven techniques that create value /

"The book will be divided into four sections. The proposed content of the book is as follows: An introduction to the technical services sector including an expos ̌of the unique dynamics founded on technical networks, and why traditional marketing is not immediately relevant to technical service...

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Bibliographic Details
Other Authors: Young, Laurie, 1955-, Burgess, Bev
Format: eBook
Language:English
Published: Hoboken, N.J. : Wiley, 2010.
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Online Access:Connect to the full text of this electronic book
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Published 2010
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