Marketing technology as a service : proven techniques that create value /

"The book will be divided into four sections. The proposed content of the book is as follows: An introduction to the technical services sector including an expos ̌of the unique dynamics founded on technical networks, and why traditional marketing is not immediately relevant to technical service...

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Bibliographic Details

Other Authors:	Young, Laurie, 1955-, Burgess, Bev
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, 2010.
Subjects:	High technology industries > Marketing.
Online Access:	Connect to the full text of this electronic book