How women mean business : a step by step guide to profiting from gender balanced business /
All the evidence shows that gender balance leads to more innovation and better business performance - after all, women are most of the market and much of the talent. Leaders have now understood why it is important, but are still struggling with how to make it happen -- book jacket.
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Chichester :
Wiley,
2010.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | All the evidence shows that gender balance leads to more innovation and better business performance - after all, women are most of the market and much of the talent. Leaders have now understood why it is important, but are still struggling with how to make it happen -- book jacket. |
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| Physical Description: | 1 online resource (xvi, 405 pages : : illustrations.) |
| Bibliography: | Includes bibliographical references (pages 387-394) and index. |
| ISBN: | 9780470662021 (electronic bk.) 0470662026 (electronic bk.) |