How women mean business : a step by step guide to profiting from gender balanced business /

All the evidence shows that gender balance leads to more innovation and better business performance - after all, women are most of the market and much of the talent. Leaders have now understood why it is important, but are still struggling with how to make it happen -- book jacket.

Bibliographic Details

Main Author:	Wittenberg-Cox, Avivah
Format:	eBook
Language:	English
Published:	Chichester : Wiley, 2010.
Subjects:	Businesswomen. Success in business.
Online Access:	Connect to the full text of this electronic book