Guilt trip : from fear to guilt on the green bandwagon /

"'CSR', 'Green', 'Ethics', 'Fair Trade', 'Organic' are all buttons that marketers are keen to push right now to get us to engage us with their products. Why? Because, amongst many, these issues hit a nerve and our consciences can be comforted in...

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Bibliographic Details

Main Author:	Hesz, Alex
Other Authors:	Neophytou, Bambos
Format:	eBook
Language:	English
Published:	Chichester, U.K. : Wiley, 2010.
Subjects:	Consumer behavior > Psychological aspects. Social responsibility of business. Green marketing. Guilt. Guilt
Online Access:	Connect to the full text of this electronic book