3G marketing : communities and strategic partnerships /
3G and its related modern services opportunity is a new game for mobile operators and presents challenges that the modern marketing staffs at mobile operators are not experienced in. No comprehensive book currently exists on how to market the new mobile services. As 3G networks come on line, and wit...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Chichester, West Sussex ; Hoboken, NJ :
Wiley,
©2004.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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