3G marketing : communities and strategic partnerships /

3G and its related modern services opportunity is a new game for mobile operators and presents challenges that the modern marketing staffs at mobile operators are not experienced in. No comprehensive book currently exists on how to market the new mobile services. As 3G networks come on line, and wit...

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Bibliographic Details

Main Author:	Ahonen, Tomi T.
Other Authors:	Kasper, Timo, Melkko, Sara
Format:	eBook
Language:	English
Published:	Chichester, West Sussex ; Hoboken, NJ : Wiley, ©2004.
Subjects:	Cell phone services industry. Cell phone equipment industry. Cell phones > Marketing.
Online Access:	Connect to the full text of this electronic book