MASTERING TECHNICAL SALES the sales engineer's handbook.

This bestselling book -- now in its Fourth Edition - has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. It helps you navigate a complex and ever-changing technical sales environment and...

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Bibliographic Details

Main Author:	Care, John (Managing director of Mastering Technical Sales LLC)
Corporate Author:	Knovel (Firm)
Format:	eBook
Language:	English
Published:	BOSTON : ARTECH HOUSE, 2022.
Edition:	Fourth Edition
Subjects:	Selling > High technology. High technology industries > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book