The PR power of fessing up /

Organizations' corporate social responsibility efforts are facing closer scrutiny today than ever before. In recent years, a new reputation management strategy has emerged: the confession. The authors describe a study in which companies that confessed their inadequacy in confronting racial ineq...

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Bibliographic Details
Main Authors: Soule, Sarah Anne, 1967- (Author), Li, Lambert Zixin (Author)
Format: eBook
Language:English
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Edition:[First edition].
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Call Number: HF5549.5.M5
 
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