Smart product breakthroughs depend on customer control /

Smart products like robotic vacuums and smart speakers have become common in many households. However, although consumers value the convenience and time savings smart products offer, the accompanying feeling that they've relinquished some control to a machine is inhibiting the products' br...

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Bibliographic Details

Main Authors:	Zimmermann, Jenny (Author), Görgen, Jonas (Author), Bellis, Emanuel de (Author), Hofstetter, Reto (Author), Puntoni, Stefano (Author)
Format:	eBook
Language:	English
Published:	[Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Edition:	[First edition].
Subjects:	Technological innovations > Marketing.
Online Access:	Connect to the full text of this electronic book