The customer-base audit : the first step on the journey to customer centricity /

As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent reflecting on the fact that these revenues are g...

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Bibliographic Details

Main Authors:	Fader, Peter S. (Author), Hardie, Bruce G. S. (Author), Ross, Michael (Data scientist) (Author)
Other Authors:	Dixon, Walter (Narrator)
Format:	Audio eBook
Language:	English
Published:	[Place of publication not identified] : Ascent Audio, 2023.
Edition:	[First edition].
Subjects:	Consumer behavior > Auditing. Consumer behavior > Research. Marketing research. Auditing. Customer relations. Audiobooks.
Online Access:	Connect to the full text of this electronic book