Invention in PR /

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do...

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Bibliographic Details

Main Author:	Ritchie, Adam (Public relations advocate) (Author)
Format:	Audio eBook
Language:	English
Published:	[Old Saybrook, Connecticut] : Tantor Media, Inc., 2023.
Edition:	[First edition].
Subjects:	Creative ability in business. Branding (Marketing) Public relations. Organizational change. Audiobooks.
Online Access:	Connect to the full text of this electronic book