Lean customer development : build products your customers will buy /
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended...
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| Format: | Audio eBook |
| Language: | English |
| Published: |
[Place of publication not identified] :
Ascent Audio,
2021.
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| Edition: | [First edition]. |
| Series: | Lean series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer's behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products |
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| Physical Description: | 1 online resource (1 audio file (7 hr., 23 min.)) |
| Playing Time: | 07:23:00 |
| ISBN: | 9781663728425 1663728429 |