Lean customer development : build products your customers will buy /

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended...

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Bibliographic Details

Main Author:	Alvarez, Cindy (Author)
Other Authors:	Kwoka, Chelsea (Narrator)
Format:	Audio eBook
Language:	English
Published:	[Place of publication not identified] : Ascent Audio, 2021.
Edition:	[First edition].
Series:	Lean series.
Subjects:	Consumers > Research. New products. Audiobooks.
Online Access:	Connect to the full text of this electronic book