Reverse innovation : create far from home, win everywhere /

Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing-and if you want your firm to survive, you'd better pay attention. The gap between rich nations and emerging economies...

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Bibliographic Details
Main Authors:	Govindarajan, Vijay (Author), Trimble, Chris (Author)
Other Authors:	Siegel, Asa (Narrator)
Format:	Audio eBook
Language:	English
Published:	[Place of publication not identified] : Ascent Audio, 2022.
Edition:	[First edition].
Subjects:	International business enterprises > Management > Case studies. Technological innovations > Management > Case studies. Strategic planning > Case studies. Audiobooks.
Online Access:	Connect to the full text of this electronic book

by Govindarajan, Vijay
Published 2012

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