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Reverse innovation : create far from home, win everywhere /

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Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing-and if you want your firm to survive, you'd better pay attention. The gap between rich nations and emerging economies...

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Bibliographic Details
Main Authors: Govindarajan, Vijay (Author), Trimble, Chris (Author)
Other Authors: Siegel, Asa (Narrator)
Format: Audio eBook
Language:English
Published: [Place of publication not identified] : Ascent Audio, 2022.
Edition:[First edition].
Subjects:
International business enterprises > Management > Case studies.
Technological innovations > Management > Case studies.
Strategic planning > Case studies.
Audiobooks.
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Call Number: HD62.4
 
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HD62.4 Available