The power of scarcity : leveraging urgency and demand to influence customer decisions /

Scarcity isn't just one of the key principles of influence, it's arguably the most powerful-invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scal...

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Bibliographic Details

Main Author:	Weinstein, Mindy (Author)
Other Authors:	Johnston, Karen Ruth (Narrator)
Format:	Audio eBook
Language:	English
Published:	[Place of publication not identified] : McGraw Hill-Ascent Audio, 2022.
Edition:	[First edition].
Subjects:	Scarcity. Supply and demand. Consumer behavior. Audiobooks.
Online Access:	Connect to the full text of this electronic book