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The Financial Times guide to strategy : how to create and deliver a winning strategy /

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A strategy is an essential tool in business. How do you know what you're doing without one? But what exactly is a good strategy? How do you get one? What are the options? Which are the key concepts and models you need to know about? In the third edition of this easy-to-read and logically struct...

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Bibliographic Details
Main Author: Koch, Richard, 1950- (Author)
Format: eBook
Language:English
Published: Harlow, England ; New York : Pearson, 2006.
Edition:Third edition.
Series:Financial times guides.
Subjects:
Strategic planning.
Online Access:Connect to the full text of this electronic book

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