The Financial Times guide to strategy : how to create and deliver a winning strategy /

A strategy is an essential tool in business. How do you know what you're doing without one? But what exactly is a good strategy? How do you get one? What are the options? Which are the key concepts and models you need to know about? In the third edition of this easy-to-read and logically struct...

Full description

Bibliographic Details

Main Author:	Koch, Richard, 1950- (Author)
Format:	eBook
Language:	English
Published:	Harlow, England ; New York : Pearson, 2006.
Edition:	Third edition.
Series:	Financial times guides.
Subjects:	Strategic planning.
Online Access:	Connect to the full text of this electronic book