The high roller experience : how Caesar's and other world-class companies are using data to create an unforgettable customer experience /

The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approach Walking through Caesars in Las Vegas may seem like a dream-the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this "magica...

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Bibliographic Details

Main Author:	Norton, David (David William) (Author)
Other Authors:	Greene, Doug (Narrator)
Format:	Audio eBook
Language:	English
Published:	[Place of publication not identified] : McGraw Hill-Ascent Audio, 2017.
Edition:	[First edition].
Subjects:	Customer relations. Consumer profiling. Customer loyalty. Leadership. Decision making. Management. Downloadable audio books. Audiobooks.
Online Access:	Connect to the full text of this electronic book