How innovation really works : using the trillion-dollar R & D fix to drive growth /

Are you spending too much on R & amp;D? Too little? Is your innovation program successful? And how do you measure that success? Your company is spending millions on R & amp;D every year, but despite your best efforts, that R & amp;D isn't driving growth. If you're like 95% of f...

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Bibliographic Details

Main Author:	Knott, Anne Marie (Author)
Other Authors:	Godwin, Kathleen (Narrator)
Format:	Audio eBook
Language:	English
Published:	[Place of publication not identified] : McGraw Hill-Ascent Audio, 2017.
Edition:	[First edition].
Subjects:	Technological innovations > Management. Research, Industrial. Downloadable audio books. Audiobooks.
Online Access:	Connect to the full text of this electronic book