Positioning : the battle for your mind /

"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning ..."--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the origina...

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Bibliographic Details

Main Authors:	Ries, Al (Author), Trout, Jack (Author)
Other Authors:	Gardner, Grover (Narrator)
Format:	Audio eBook
Language:	English
Published:	[Place of publication not identified] : McGraw Hill-Ascent Audio, 2001.
Edition:	[First edition].
Subjects:	Positioning (Advertising) Downloadable audio books. Audiobooks.
Online Access:	Connect to the full text of this electronic book