Every (repurposed) product has a story /

Using recycled or repurposed materials to make a new product can be a good sustainability strategy, but how can marketers increase the appeal of such goods to consumers? An experiment by two marketing scholars reveals that this appeal can be stimulated by explicitly telling just a little of the prod...

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Bibliographic Details

Main Authors:	Kamleitner, Bernadette (Author), Thürridl, Carina (Author)
Format:	eBook
Language:	English
Published:	[Cambridge, Massachusetts] : MIT Sloan Management Review, 2022.
Edition:	[First edition].
Subjects:	Upcycling (Waste, etc.) Social responsibility of business. Sustainable development.
Online Access:	Connect to the full text of this electronic book