Friction/Reward : be your customer's first choice /
Richard Hammond is a retailing expert, and Smart Circle is his problem-solving consultancy. Together with select subject-matter experts he tackles a wide range of retail challenges: from 'big idea' and format development to customer engagement and retail futurology. He is also the author o...
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Harlow, England :
Pearson,
2019.
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| Edition: | First edition. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Richard Hammond is a retailing expert, and Smart Circle is his problem-solving consultancy. Together with select subject-matter experts he tackles a wide range of retail challenges: from 'big idea' and format development to customer engagement and retail futurology. He is also the author of Smart Retail 4e. |
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| Physical Description: | 1 online resource (xxiv, 190 pages) : illustrations. |
| Bibliography: | Includes bibliographical references (page 185) and index. |