Winning the customer : turn consumers into fans and get them to spend more /

During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue-perfectly positioning them to be ready for when the Patriots became repeat Super Bo...

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Bibliographic Details

Main Authors:	Imbriano, Lou (Author), King, Elizabeth (Sara Elizabeth) (Author)
Other Authors:	Bice, Charles (Narrator)
Format:	Audio eBook
Language:	English
Published:	[Place of publication not identified] : McGraw Hill-Ascent Audio, 2011.
Edition:	[First edition].
Subjects:	Marketing. Creative ability in business. Consumer satisfaction. Customer services. Downloadable audio books. Audiobooks.
Online Access:	Connect to the full text of this electronic book