PRICING WITH CONFIDENCE how to raise prices and stay ahead of inflation, without losing customers.

"With inflation raging, businesses must raise prices, but there's a problem--how to do it wisely, without losing customers. Pricing with Confidence, Second Edition gives a professional pricing wisdom on how to raise prices in an inflationary world, without alienating customers or hurting s...

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Bibliographic Details

Main Authors:	Holden, Reed K. (Author), Mukherjee, Jeet (Author)
Format:	eBook
Language:	English
Published:	[S.l.] : JOHN WILEY & SONS, 2022.
Edition:	Second edition.
Subjects:	Pricing. Service industries > Prices.
Online Access:	Connect to the full text of this electronic book