Key marketing metrics : the 50+ metrics every manager needs to know /

Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most import...

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Bibliographic Details

Main Authors:	Bendle, Neil T. (Author), Farris, Paul W. (Author), Pfeifer, Phillip E. (Author), Reibstein, David J. (Author)
Format:	eBook
Language:	English
Published:	Harlow, England : Pearson, [2021]
Edition:	Third edition.
Subjects:	Marketing research. Marketing > Mathematical models.
Online Access:	Connect to the full text of this electronic book