Employer branding Is the new marketing imperative /

Employees' leverage at their companies has only been increasing, as has their willingness to seek greener pastures elsewhere when their employer's values and actions don't reflect their own. It's no surprise, then, that building a brand that can attract and retain talent -- emplo...

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Bibliographic Details

Main Authors:	Chatterjee, Dipanjan (Author), Bongarzone, Melissa (Author), Schanne, Alex (Author)
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : MIT Sloan Management Review, 2022.
Edition:	[First edition].
Subjects:	Branding (Marketing) > Management. Internet marketing. Communication in marketing. Social responsibility of business.
Online Access:	Connect to the full text of this electronic book