Get in the game : how to level up your business with gaming, esports, and emerging technologies /

"Get in the Game is the essential guide for marketers and business executives who seek to fast-track their understanding of gaming and esports, which are among the largest and fastest-growing consumer entertainment platforms yet remain largely opaque to decision makers across all industries. Wi...

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Bibliographic Details

Main Author:	Stringfield, Jonathan (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]
Subjects:	Computer games industry. Computer games > Economic aspects. Computer games > Social aspects. Strategic planning. Technological innovations > Economic aspects. Marketing.
Online Access:	Connect to the full text of this electronic book