Social media analytics strategy : using data to optimize business performance /

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a...

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Bibliographic Details

Main Author:	Fox, April Ursula (Author)
Format:	eBook
Language:	English
Published:	Berkeley, CA : Apress L.P., 2022.
Edition:	Second edition.
Series:	Business professional collection
Subjects:	Social media > Marketing. Social media > Data processing. Marketing > Data processing. Internet marketing.
Online Access:	Connect to the full text of this electronic book