Human-driven experience : the battle for trust in the digital age /

"95% of consumers are now making at least one lasting change to how they live, shop and work. Consumers are being forced to face their own consumption, causing many to reconsider their purchases accordingly. Consumers are planning to maintain increased connections with their communities, and so...

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Bibliographic Details

Main Author:	Harles, Robert (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons,, 2022.
Subjects:	Consumer behavior. Consumption (Economics) Branding (Marketing)
Online Access:	Connect to the full text of this electronic book