Employer branding for competitive advantage : models and implementation strategies /

"This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to...

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Bibliographic Details

Other Authors:	Rana, Geeta (Editor), Agarwal, Shivani (Editor), Sharma, Ravindra (Professor of management) (Editor)
Format:	eBook
Language:	English
Published:	Boca Raton : CRC Press, 2021.
Series:	Information technology, management and operations research practices
Subjects:	Employees > Recruiting. Branding (Marketing) > Management. Social media. Social Media Personnel > Recrutement. Stratégie de marque > Gestion. Médias sociaux. social media.
Online Access:	Connect to the full text of this electronic book