The human side of innovation : the power of people in love with people /
"PepsiCo's and 3M's award-winning chief design officer reveals the secret to creating life-changing innovations: putting the human factor at the center of everything. In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Oakland, CA :
Berrett-Koehler Publishers,
[2023]
|
| Edition: | First edition. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Introduction: Innovation Is an Act of Love
- Mapping the New World
- Dream Hunting
- Good Answers to the Wrong Questions
- Every Brand Touchpoint is a Potential Form of Content
- The Magic of Experiences
- A New Humanism
- The Unicorn's Entrepreneurial Gifts
- The Unicorn's Social Gifts
- The Unicorn's Enabling Gifts
- Fighting the Dictatorship of the Normal
- On the Hunt for Inspiration: Unexpected Mentors
- Conclusion: Designing Happiness.