Make your brand matter : experience-driven solutions to capture customers and keep them loyal /

"Historically, consumer and B2B companies have made significant investments in defining and maintaining their brand identity. They worked to establish their brand promise, perception, and voice, establishing market positioning and differentiation to attract specific buying demographics. Once es...

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Bibliographic Details

Main Author:	Soechtig, Steven G. (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]
Subjects:	Brand name products. Product management. Consumer satisfaction. Customer loyalty.
Online Access:	Connect to the full text of this electronic book