Decoded : the science behind why we buy /

"In this ground-breaking book, Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as...

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Bibliographic Details

Main Author:	Barden, Phil, 1959- (Author)
Other Authors:	Sutherland, Rory, 1965- (writer of foreword.)
Format:	eBook
Language:	English
Published:	Hoboken, NJ : John Wiley & Sons, Inc., 2023.
Edition:	Second edition.
Subjects:	Consumer behavior. Marketing > Psychological aspects.
Online Access:	Connect to the full text of this electronic book