Fundamentals of public communication campaigns /

"Public communication campaigns are found everywhere and it is nearly impossible to elude them in our modern-day environment of traditional communication and social media. By and large, a campaign is a comprehensive and organized attempt at shaping the behavior, attitude, or decision-making sta...

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Bibliographic Details

Main Author:	Matusitz, Jonathan Andre, 1976- (Author)
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley Blackwell, 2023.
Subjects:	Communication > Social aspects. Strategic planning.
Online Access:	Connect to the full text of this electronic book