Selling the price increase : the ultimate B2B field guide for raising prices without losing customers /

"Price increases play an integral role in the profitability of businesses. They protect the enterprise during inflationary periods, produce capital for investment in growth, protect jobs, help improve quality and service delivery, and boost stock prices. Price increases are the fastest and most...

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Bibliographic Details

Main Author:	Blount, Jeb (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2022]
Subjects:	Willingness to pay. Selling. Business communication. Consentement à payer. Vente. Communication dans l'entreprise. selling.
Online Access:	Connect to the full text of this electronic book