A customer-oriented manager for B2B services /

The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximity to th...

Full description

Bibliographic Details

Main Author:	Mathieu, Valérie (Author)
Format:	eBook
Language:	English
Published:	London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2022.
Series:	Innovation, entrepreneurship and management series.
Subjects:	Industrial marketing > Management. Marketing industriel > Gestion.
Online Access:	Connect to the full text of this electronic book