Reputation capital : how to navigate crises and protect your greatest asset /

"A longtime ABC news reporter shows how, rather than try to deny, you can craft an honest and authentic response to any scandal and ultimately bolster your brand. In twenty years as a TV reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania St...

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Bibliographic Details

Main Author:	Winick, T. J. (Author)
Format:	eBook
Language:	English
Published:	Oakland, CA : Berrett-Koehler Publishers, [2022]
Edition:	First edition.
Subjects:	Corporate image. Reputation. Public relations. Scandals. Crisis management. Public Relations Entreprises > Image. Réputation. Relations publiques. Scandales. Gestion de crise. corporate image. public relations.
Online Access:	Connect to the full text of this electronic book