The Psychology of Advertising /
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how sc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Audio Book |
| Language: | English |
| Published: |
Tantor Media, Inc.,
2021.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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