The Psychology of Advertising /

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how sc...

Full description

Bibliographic Details

Main Authors:	Stroebe, Wolfgang (Author), Fennis, Bob (Author)
Other Authors:	Patterson, Nigel (Narrator)
Format:	Audio Book
Language:	English
Published:	Tantor Media, Inc., 2021.
Edition:	1st edition.
Subjects:	Advertising > Psychological aspects. Consumers > Attitudes. Publicité > Aspect psychologique. Consommateurs > Attitudes. Downloadable audio books. Audiobooks. Livres audio.
Online Access:	Connect to the full text of this electronic book