Cover Image

The Psychology of Advertising /

Show other versions (2)

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how sc...

Full description

Bibliographic Details
Main Authors: Stroebe, Wolfgang (Author), Fennis, Bob (Author)
Other Authors: Patterson, Nigel (Narrator)
Format: Audio Book
Language:English
Published: Tantor Media, Inc., 2021.
Edition:1st edition.
Subjects:
Advertising > Psychological aspects.
Consumers > Attitudes.
Publicité > Aspect psychologique.
Consommateurs > Attitudes.
Downloadable audio books.
Audiobooks.
Livres audio.
Online Access:Connect to the full text of this electronic book

Similar Items