Revenue operations : a new way to align sales & marketing, monetize data, and ignite growth /

"Modern selling requires levels of speed, accountability, visibility, and teamwork that are unmanageable in a traditional model where sales and marketing and customer service are entirely separate functions. This book explains the solution many tech companies are landing on: a Revenue Operation...

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Bibliographic Details

Main Authors:	Diorio, Stephen G. (Author), Hummel, Chris K. (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]
Subjects:	Revenue. Selling. Revenus de l'État. Vente. selling.
Online Access:	Connect to the full text of this electronic book