Event success : maximizing the business impact of in-person, virtual, and hybrid experiences /
"Event Success teaches marketers and event planners how to create optimized experiences that build thought leadership, drive new sales, retain customers, and build their bottom line--in physical, virtual, and hybrid formats. Readers will learn how to define event success, win cross-team buy-in,...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
[2022]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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