Event success : maximizing the business impact of in-person, virtual, and hybrid experiences /

"Event Success teaches marketers and event planners how to create optimized experiences that build thought leadership, drive new sales, retain customers, and build their bottom line--in physical, virtual, and hybrid formats. Readers will learn how to define event success, win cross-team buy-in,...

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Bibliographic Details

Main Authors:	Alroy, Alon (Author), Ben-Shushan, Eran (Author), Katz, Boaz (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2022]
Subjects:	Special events. Marketing. Marketing Événements spéciaux. marketing.
Online Access:	Connect to the full text of this electronic book