Immersive technologies to accelerate innovation : how virtual and augmented reality enables the co-creation of concepts /

The digital transformation of companies is both a competitive challenge and a complex step for large groups and industries, and at the same time a tremendous opportunity. This transformation is entering a new dimension with the development of immersive technologies such as virtual reality, mixed rea...

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Bibliographic Details

Main Authors:	Fleury, Sylvain (Author), Richir, Simon (Author)
Format:	eBook
Language:	English
Published:	London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2021.
Series:	Innovation, entrepreneurship, management series. Smart innovation set ; v. 38.
Subjects:	Technological innovations > Management. Virtual reality. Augmented reality. Virtual Reality Innovations > Gestion. Réalité virtuelle. Réalité augmentée. virtual reality. augmented reality.
Online Access:	Connect to the full text of this electronic book