Selling your expertise : the mindset, strategies, and tactics of successful rainmakers /
"In this book Chen offers guidance to "knowledge professionals" on how to sell their ideas and expertise. Knowledge professionals include investment bankers, consultants, lawyers, accountants, scientists, and anyone else who needs to develop business by selling a service. The content...
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2022]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | "In this book Chen offers guidance to "knowledge professionals" on how to sell their ideas and expertise. Knowledge professionals include investment bankers, consultants, lawyers, accountants, scientists, and anyone else who needs to develop business by selling a service. The content will be supported by his experience and supplemented by scientific research. The book will be divided into 3 main sections: Mindset, Strategy & Tactics, and Measuring Success."-- |
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| Physical Description: | 1 online resource (xxvi, 310 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1119755123 9781119755272 1119755271 9781119755128 |