Learning Google Analytics /

Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation--linking online and offline data across all your streams to provide end-to-end marketing...

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Bibliographic Details

Main Author:	Edmondson, Mark (Author)
Corporate Author:	Safari Books Online (Firm)
Format:	eBook
Language:	English
Published:	Sebastopol : O'Reilly Media, Inc., 2022.
Edition:	1st edition.
Subjects:	Google (Firm) Marketing research > Data processing. Internet marketing > Data processing.
Online Access:	Connect to the full text of this electronic book