Reinventing retail the new rules that drive sales and grow profits /

Ian Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including BskyB, Vodafone, Game and Odeon. He has seen businesses driven to the brink of extinction by changing consumer needs but also seen businesses respond to those changes, t...

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Bibliographic Details

Main Author:	Shepherd, Ian (Author)
Format:	eBook
Language:	English
Published:	Harlow, England : Pearson, 2019.
Subjects:	Selling. Retail trade > Management. Vente. selling.
Online Access:	Connect to the full text of this electronic book