From impressed to obsessed : 12 principles for turning customers and employees into life-long fans /

"Stop satisfying your customers - and start impressing them - using the strategies of Apple, Costco, Disney, and other industry dominators. If you're aspiring to satisfy your customers, then you're aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsess...

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Bibliographic Details

Main Author:	Picoult, Jon (Author)
Format:	eBook
Language:	English
Published:	New York City : McGraw Hill, 2021.
Edition:	1 Edition.
Subjects:	Customer relations. Customer services. Customer loyalty. Service à la clientèle. Consommateurs > Fidélité.
Online Access:	Connect to the full text of this electronic book